The process of product development combines two different worlds. On the one hand - the magic of inventing a new product that provides a solution for a problem. On the other hand, the product’s practical implementation: definition of the target customer groups, of the product’s features, and, of course, the physical implementation.

I provide the link between the developer’s and engineer’s imagination and the practicality of the producer. Between the pure idea and its translation into measurements, weight, matter, color and shape.